Banker, industrialist, trader, farmer and politician, his name is associated with the building of the first railway in the country. There is very little doubt about the important role played by Irineu Evangelista de Sousa, better known as the Baron of MauГЎ, in the economic development of Brazil. Key words: entrepreneurship strategy institutionalism. IIE-mail address: Escola de AdministraГ§ГЈo de Empresas de SГЈo Paulo - FundaГ§ГЈo GetГєlio Vargas SГЈo Paulo, SP, Brazil IE-mail address: Escola de AdministraГ§ГЈo de Empresas de SГЈo Paulo - FundaГ§ГЈo GetГєlio Vargas SГЈo Paulo, SP, Brazil We will actually see that on the one hand, he was opposed to it, and on the other he also trusted it and came to depend on it.Д®ntrepreneurship strategy institutionalismД¬orresponding author: Carlos Osmar Bertero Av. The aim of this article is to review the position that MauГЎ, as a classic-style entrepreneur, was opposed to the institutional order of his day and, for that reason, would have been punished.

Therefore, to a certain extent, MauГЎ was a prisoner of the Brazilian institutional context of his day. Nevertheless, if we review his trajectory, we will see that not only can his actions in business be considered mistaken, if analyzed in the light of current concepts developed in the field of strategy, but they were also close to the governmental policies of the time. His trajectory is widely analyzed not only because of his important achievements, but also because he became the symbol of an entrepreneur, whose failure in business is often blamed on an institutional context that could not understand his vision of development for the country and was hostile towards his industrialization projects and modernization of Brazil. The towering figure of the Baron of MauГЎ holds an indisputable place in the economic development of Brazil.

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